Features and Benefits of Liquid Magic -O
  1. Saves Time, Money and Labor: Rock salt applications are reduced by 30% to 50%, and the need for sand in mostBag circumstances is virtually eliminated.
  2. Working Temperature of –35°F: Regular rock salt is ineffective below 18F. This is a net 53 degree gain in working temperature, similar to calcium chloride, without the adverse effects.
  3. Non-Corrosive: Unlike plain rock salt or calcium chloride independent tests show Magic Salt to be completely non-corrosive. It will not damage steel doors, thresholds, equipment, carpets, flooring or concrete. In fact, it neutralizes rust!
  4. Environmentally Friendly: Liquid Magic-0 is completely biodegradable. Magic Salt releases far less chlorides into the environment than either plain rock salt or calcium chloride. Both are safe around vegetation, people and equipment.
  5. Economically Superior: Because it works better and lasts longer, less Magic Salt is required to displace an equal amount of ice or snow than with any other ice-melter….at any price. Because of its residual effect, snow and ice will not bond to the pavement. Black ice is virtually eliminated.
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Anti-Icing and De-Icing Effects Illustrated
The following photographs illustrate the anti-icing and de-icing effects and differences between Magic Salt / Liquid Magic -0 applications with regular salt and salt with sand mixtures. Saving you time, money and labor costs, see why Magic Salt /Liquid Magic -0 are the most efficient snow management products on the market.

Conditions:   Two days after a 5 inch snow storm.

Remarks:   Kohl's took over the defunct Caldor's chain in the summer of 2000.  As part of the remodeling project the entire parking lot was resealed and restriped.  Snow removal contractor at this site uses traditional sand and salt applications.
  1. Notice the amount of sand remaining in the parking areas. No stripes or lines are visible.     Sand will remain until removed in the spring.
  2. The purpose of sand is to provide traction. However, cars traveling on the access roads have pushed the sand onto the curbside and into the corners. Therefore the heaviest traffic
    areas have little or no sand - where traction is needed most!
  3. Route 9 is maintained by New York State DOT, which uses rock salt treated with liquid Magic-O. Notice that the lane markers are clearly visible.
  4. Town roads (upper picture) and other parking areas are all treated with typical salt/sand, all except the lower right hand parking area.
Conditions:    Two days after a 5 inch snowstorm.

Remarks:    Parking lot was re-striped in the spring of 1996. The snow removal contractor at this site uses a combination of direct liquid application of Magic-O on the access and ring roads, and treated bulk Magic Salt on the parking areas. No sand whatsoever is used at this site.
  1. Car traffic carries liquid Magic -0 around the site and even onto the adjoining road.
     
  2. Magic Salt (bulk rock salt treated with Magic-O) is used in the Post Road Plaza parking areas. Note: This is a four seasons account. Spring clean-up costs are drastically reduced.)
     
  3. At the left of the picture, this property uses a different snow removal contractor. In the center of the picture, this property also uses a different snow removal contractor.   Notice how local traffic tracks Magic-O on to this property.
Conditions:    Snow contactor applying Magic during a storm. A 200 gallon portable spray tank system is mounted into the back of a 3/4 ton pickup with a spray bar for roadway applications.
Conditions:  Half inch of snow has fallen with another 2 inches forecasted. Liquid Magic has been applied which keeps the snow from bonding to the pavement.

The Magic is starting to "travel" which is evident at the top right of area sprayed.  The Magic is starting to travel to the right beyond the sprayed area. This travel is why the volume needed to cover area is minimal in both cost and material. The contractor uses only a few gallons as opposed to a few tons of salt. 1 gallon of Magic will cover 1000 to 2000 sq. ft. depending on weather.
Conditions:  Light dusting of snow has fallen. Surface temperature 10 degrees F. 
Snow contractor has applied sand/salt mix.
  1. Due to the cold temperature the sand/salt mix has little or no effect on this dusting of snow. Notice the cars to the left and the dumpster area.The sun is shining on these areas and still no melting is evident.
    2.  
  2. The possibility of a slip and fall is very high as people start to walk to their vehicles.
    3.  
  3. The contractor did his job by spreading sand/salt mix.
    4.  
  4. The contractor will bill his customer for this application of material which did not produce favorable results. The sand will be an added expense to clean up in the spring.
Conditions:    Light dusting of snow has fallen. Surface temperature 9 degrees F
  1. Contractor uses Magic Salt and did not have to spread any material for De-Icing.  The   contractor had spread Magic Salt four days prior to a storm.  The residual Magic Salt, now on the pavement, reacted with the "dusting of snow", which melted on contact.
     
  2. The end result - the contactor did his job by providing a safe environment.  The possibility of a slip and fall was greatly reduced and the contractor did not even show up.  The contractor saved labor, time, and material, and has no sand to clean up in the spring.
Conditions:    Left over sand from repeated sand/salt mix applications. 
Several clean-ups must now take place to put this area back in shape.
  1. The sand needs to be cleaned up in the roadway.
     
  2. Sand needs to be removed from damaged grass areas, which border the curb line.   
    Grass damage needs to be repaired.
     
  3. Notice sand as it is washed into the storm drain.  The storm drain will need to be  
    vacuumed out in time as the sand and debris will clog the drain.
     
  4. Notice additional grass damage from sand/salt use.
     
  5. The grass area along the parking lot curb is undamaged because this contractor used  
    Magic Salt and did not have the grass kill that the sand/salt has.

Spreader used one season with straight salt/sand.

Spreader used five seasons with straight Magic Salt only.